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…you might want to talk to Ken Tencer. A few years ago, I read and reviewed a book entitled The 90% Rule: What's Your Next Big Opportunity? by co-authors and business partners Ken Tencer and John Paulo Cardoso of the branding and innovation firm Spyder Works.

Using these tools make the application more game like, more fun and more like a journey with rewards along the way.

If you think you understand how the executive brain works, you may be surprised at these recent research findings.