Why I Blog about Innovation

by Paul Hobcraft

I simply enjoy writing blogs or posts around innovation. They enable me to describe much of what I do in my work, or think, or believe in, when it comes to innovation.

Firstly for me, my incentive to write and post blogs on innovation

I decided when I started blogging seriously that I did need to have a “blogging intent”. As I focus 100% on innovation for my living I treat blogging as part of my brand. As my knowledge grows I made up my mind that I’d like to share this with you,

My innovation intent shown below can be simply seen as ‘just’ a list of topics, but for me, and I hope for the reader who chose to read these, it puts the “stakes” into the innovation ground to keep guiding me and then along a journey of personal discovery.

For the reader who has to suffer my ideas and thinking.

Equally and hopefully, dragging those that want to read what I write about as equally committed and interested in the “long walk” of innovation to be by my side, whispering in my ear, even shouting at times. They continually offer encouragement to what and why I write about, it seems to hold others interest- thankfully.

Then you have a community of incredibly knowledgeable people

It is often the constant feedback that does keep me encouraged. So many others are feeding me ideas of interest, getting my thinking about issues and challenges or simply inspiring me by so many great contributions around innovation that trigger thoughts that I relate too, that make really good sense that I sometimes feel I can then be built upon and add additional value or simply wish “I wish I’d written that.” I equally enjoy the community feeling that continues to build around innovation.

Innovation is broad, deep and often complex.

There are of course, an incredible number of areas that could be discussed in a blog concerning innovation. I have constantly tried to modify my list of interest as time goes on, often with no luck as that subject sneaks back into my thinking and I’m off again on a further thought. It is never ending. When you intentionally want to try to cover a broad view of innovation it forces you to read broadly, research constantly and gather the knowledge that comes from others that contribute much in the continued advancement of innovation. Yes it is advancing, more significantly than you realise.

My blog is perhaps also my diary.

So why I call my blog under  http://paul4innovating.combuilding the DNA of innovation” is because it is a living, evolving area of management, discipline and knowledge. Many contributors I do think are attempting to encode the instructions in innovations development, its functioning needs, and in its construction.

The multiple strands need constantly pulling together to build theories, build on the patterns, the strands, the interactions and extracting from all the different cells of knowledge we all possess that makes the application of innovation often highly unique to each of us.

This is constant, ongoing, shaping and evolving.

Also what shapes my blogs is the feedback or reactions to these posts. These partly shape and determine the better ones, but my opening thoughts still revolve around these intents. I resolve to write on these aspects of innovation, as they hold my interest and give me clues:

1. Identifying the drivers and focal areas of innovation change

2. Exploring the dynamics and intensity needed for innovation and the fitness landscape.

3. The need for greater collaboration- where, what and why and even a how or two.

4. The building of a sustaining innovation model or its business architecture

5. Exploring different capabilities and competencies that need to abound

6. Making a better (business) case for innovation so it actually happens!

7. My BHAGS (big hairy audacious goals) for innovation understanding

8. “Heads of Steam” that simply get me going, happy (or mad!)

9. The seeming ‘lemming race’ for innovation and the jumping off search for ‘instant’ alternatives

10. Different types of innovation require different thinking and application.

11. Hunting for new hunting ground through seeing those intersections for innovation.

12 The dogma, mindsets and inertia that dominate thinking and constrain progress.

13. The pressures to innovate- wasted energy, busted guts and broken promises.

14. Often the hidden human dimensions of innovation that make a real difference not often appreciated or valued.

15. Innovation jobs-to-be-done and challenges to overcome

16. The Three Horizon Methodology for Innovation

17. Seeking Innovation alignment to Strategic intent

18. Business Model Design for Larger Organizations

19. Knowing the Capabilities and Competencies needed for Innovation

20. Working towards a Common Framework and Language for Innovation

So in laying out my personal agenda I have hoisted my innovation flag, laid out my themes and put that proverbial ‘stakes’ in the ground on my blogging intent. Let the battles of understanding or insights continue, they forge my intent and resolve.

Let’s hope I can meet my own ideals in the coming weeks, months and even years, so as to achieve a certain ‘resonate’ with you, the reader, critic or fellow traveler on this innovation road.

Follow @ixchat on twitter

Wait! Before you go…

Choose how you want the latest innovation content delivered to you:


Paul HobcraftPaul Hobcraft runs Agility Innovation, an advisory business that stimulates sound innovation practice, researches topics that relate to innovation for the future, as well as aligning innovation to organizations core capabilities. Find him @paul4innovating