Can Design Innovation Change How We View the World?

by Thiago Da Silva

Is is possible that everything we design from refrigerators to cars to mobile phones are ultimately shaping the way we see the world? That we are not just building or creating useless things, but are instead being re-framed and learning from our own environments which we’ve constructed?

That is the idea behind the meaning of ontological design.

If you’ve only just heard of this term, this short article from Anne-Marie Willis does a great job describing its philosophy.

“We design our world, while our world acts back on us and designs us”. – Anne-Marie Willis

“This is the space where design meets consciousness”, at least that is what Emmy Nominated Host of Nat Geo Brain Games Jason Silva has to say about it. He happens to know a thing or two about ontological design theory and has recently published a video on his web show Shots of Awe. Check out the clip here.

Jason, who has also been described as “part Timothy Leary, part Ray Kurzweil, and part Neo from The Matrix”, will be taking our minds through this epic journey at the Anti-Summit.

Get ready to get awe-inspired and open up the future of your mind.

image credit: Peggy2012CREATIVELENZ

originally posted on: RELEVENTS

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Thiago Da Silva is the Digital Strategy Director at RELEVENTS. He has created year-round digital campaigns and communities for some of the Marketing and Research/Insights industry’s biggest events. You can follow him @thiagodasilvanj.

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