Every Engineer needs a Businessman?

by Tomislav Buljubasic

The world as we know may be run by businessmen, but it is definitely shaped by engineers. Every engineer would said that the world will be a better place if tech guys made more decisions. In their microcosms (organizations) they often rule, but how much help do they need from the non-tech side?

In corporations engineers becomes managers, that’s natural – and as an engineer working in software industry where 95% of positions are held by engineers I can say that things can surely work in that way – but what’s in startups, where’s no time or budget for such education?

Big idea often comes from collaboration, every Jobs needs Wozniak or every Tesla needs Westinghouse, the list goes on… And Tesla is a great example – the biggest inventor of the 20th century with no interest in making profit lived in the sea of corporate sharks. Competitors ignored, copied or even stoled some of his ideas. Without sponsor he couldn’t commercialize his ideas and today we wouldn’t have the benefit of it. Biggest minds needs a help too, as they haven’t got all the skills in the world.

In corporations engineers often become managers – and as an engineer working in software industry
where 95% of positions are held by engineers I can say that things can work well in this arrangement.

Big ideas work best when there is a collaboration of disciplines; every Jobs needs a Wozniak just as every Tesla needs a Westinghouse. Tesla is a great example, he was the biggest inventor of the 20th century, and although he lived in the sea of corporate sharks he had no interest in making profit. Competitors copied or even stole some of his ideas. Without a ‘sponsor’ he couldn’t have commercialized his ideas and today we wouldn’t have benefitted from them. Even the biggest minds need help.

Inside corporations many innovators are introverts or simply don’t have the courage, or the strength, to fight for their ideas. Fear, inexperience, or just a lack of an innovation culture inside the department or inside the whole organization can block employees. So, corporate innovators needs a sponsor – often the superior on their side.

I’m often invited to give lectures on faculty of Economics, and it is there that I face many questions from future entrepreneurs who are afraid of what future brings them.

There is always a question on how to be successful and how to develop ideas. They can shape the concept, but have no tech knowledge to make it. So what can they do? The answer lies in collaboration. Business should have partners from the engineering professions, and vice versa.

Many startups have a few software developers, but little business smarts. Later, the leader tries to learn skills that could come from a partner who studied management/entrepreneurship. This education can generate a great leader or innovator, but it can also be a fatal mistake for the future of the company. Many entrepreneurs are unable to push their ideas forward and have to put their dreams on hold as they can’t find a partner with the other needed skills.

The best solution is to educate technicians from the beginning with other non-tech skills, and equip nontechies with a bit of business grounding.

In countries like Croatia, where someone who study technical science don’t have an hour of entrepreneurship lectures on faculty, this is a must.

Pre-Order Your Copy of Charting Change

Wait! Before you go…

Choose how you want the latest innovation content delivered to you:

Barriers to Innovative CultureTomislav Buljubasic is an Innovation Manager and writer from Croatia, focusing on creativity, innovation culture and process. Author of Unleash Your Creativity App, he can be followed on twitter @buljubasict

Leave a Reply