Monthly Archives: February 2016

Business Becomes Human

Product Naming 101

An R&D scientist once said to me, “We need to always begin new product development projects this way,” after sifting through more than 20 in-depth consumer narratives of their condition. These people went into great details about their lives, their struggles, their rituals, and their beliefs. As we unpacked their learnings, the scientist understood the complexities of having...

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Innovation is Change

Innovation is Change

Can you think of a single innovation that didn’t change something? I didn’t think so. Innovation is change, or at least, innovation requires change. In my role as an innovation keynote speaker and workshop facilitator, I recently led a German-based industrial company’s North American IT leadership team through an innovation workshop, during which we spent part of the time working to define their common language of innovation (as described in my book Stoking Your Innovation Bonfire). For companies looking to build a sustainable innovation capability this is...

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Calling All Engineers: Beyond Form, Fit and Function for Formulated Products

Wrapped-Present

Like most engineers, I learned about rules of interchangeability back in school. These rules help companies decide whether a product change should require a new item number or simply a revision of the same item number. The standard “form, fit and function” (F/F/F) definition has served the needs of discrete manufacturers well for a long time. But what about formulated products?

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