Rethink Innovation!

by Stefan Lindegaard

Rethink Innovation

My call to action is to rethink innovation. I’m presenting on this topic in a free webinar on May 12 — and I’ve included a presentation (below) where I share messages such as:

“We need to rethink the term “innovation” and we should drop the term “innovation culture” entirely.”

“Four global megatrends drive business today: Everything moves faster, everything will be connected, knowledge is transparent and disruption hits harder and faster.”

“Getting ideas and working with them in the early stages is the easier part. The execution is what really matters. We have begun the transition phase.”

“The role of the CTO has changed as real value creation no longer is centered around technology or product itself. Services, processes and business models are key. The internal power needs to shift.”

“Disruption hits much harder and much faster than ever before. You can’t plan for disruptive or radical innovation, but you can be sure you will be disrupted.”

“Don’t talk about innovation. Focus on how you can transform your company based on values, assets, partners, threats and opportunities.”

“The organizational structures need to change. They are not build for the upcoming challenges and opportunities and we need to experiment much more on what will work the best for the future of business.”

“Strong organizations do four things very well: They listen, adapt, experiment and execute better than their competitors.”

“There is no digital strategy. Just strategy in a digital world.”

“If you want to change the perception inside your organization, the outside voice is the most important.”

“People first, processes next, then ideas. The key for execution is people – don’t focus too much on ideas and projects.”

“Discovery – Incubation – Acceleration: Have the right people for the right project at the right time in the right context. Build people pools, not just project pools.”

“Strong change teams know they can´t do it by themselves; they become facilitators and integrators. Education is a key objective.”

…and a short story that I really like:

A CFO is wary about investing in the training and education of the employees. He asks the CEO: ”What happens if we invest in developing our people and then they leave our company?” The CEO is a bright person and replies: ”What happens if we don’t and they stay?

For more engagement in this conversation, I invite you to Stop Talking About Innovation! where I will elaborate on my views in my rather provocative and radical webinar that is arranged by HYPE Innovation. You can reserve your free seat now!
image credit: bigstockphoto.com


Image credit: notorious-rob.com

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Stefan Lindegaard is an author, speaker and strategic advisor. His work focuses on corporate transformation based on disruption, digitalization and innovation in large corporations, government organizations and smaller companies. Stefan believes that business today requires an open and global perspective, and his work takes him to Europe, North and South America, Africa and Asia. The author of several books including 7 Steps for Open Innovation; Social Media for Corporate Innovators and Entrepreneurs; Making Open Innovation Work, and The Open Innovation Revolution, you can follow him on LinkedIn Pulse.

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