Monthly Archives: June 2016

How to Effectively Conduct ‘Voice of the Customer’ Research

Ascertaining your customers’ wants and needs might compare to assembling a three-dimensional jigsaw puzzle with a few pieces missing. It requires a multi-layered process that includes both qualitative and quantitative methods, as well as a structure that prioritizes customer wants and needs. The Voice of the Customer (VOC) is such a process.

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You Can Innovate Anywhere – Even Insurance Companies!

Recently I had the opportunity to have an insightful conversation with Mick Simonelli to talk about innovation challenges in the insurance industry. Mick is a dynamic thought leader on innovation in large organizations. Mick served as the senior innovation executive for USAA, and as a lead innovator within the Department of Defense, Today, Mick is an executive innovation practitioner with his work appearing on NPR, American Banker, Harvard Business Review, Workforce Magazine, Fast Company, and academic articles.

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