Monthly Archives: June 2016

Where to Look for the Next Big Thing

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Usually tales of great discovery begin with a flash of inspiration, like when Watson and Crick first imagined a double helix and then quickly realized that they had discovered the structure of DNA; or an accident, like when Alexander Fleming contaminated his bacteria culture and stumbled onto penicillin.

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Creativity Redefined for Innovation

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The words “creative” and “creativity” have been hi-jacked by the world of advertising. The word means something specific to those familiar with Mad Men or Thirty-something advertising stereotypes. In these cases – and the cases of classic advertising – creativity was visual, copy, or positioning cleverness applied at the end of the new product process, when it was time to market downstream.

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Why Real Mistakes Lead to Bigger Innovations

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The vast majority of executives (even "enlightened" innovation leaders) unwittingly kill promising innovations long before the upside or risk can be determined. This silent killer curtails or dooms most corporate innovation efforts. In this thought paper for Imaginatik's, Ramón Salinas shows us why it doesn't have to be that way.

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