Monthly Archives: June 2016

How to Adopt the Innovative Mindset

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Innovation is an iterative process. You can create a detailed plan for how to innovate, but these strategies rarely survive their first contact with the market. “Everyone has a plan until they get punched in the face,” said boxer Mike Tyson. Success comes when you learn to adapt. It is more important to have the right people and mindsets in place than to have a perfectly crafted plan.

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The Truth Behind the Faster Horse Myth

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According to legend, Henry Ford scoffed at market research and what we now call Consumer Insights, proclaiming, “If I had asked people what they wanted, they would have said faster horses.” While there is a certain degree of wisdom in this statement, it has been misquoted to justify bad, hubris-inspired product failures by too many corporate egos.

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