Mobile marketing currently represents one of the newest forms of digital marketing present on the market. It can provide customers with personalised information, promoting services, goods and ideas. The technique has been regarded as any marketing activity that is conducted through a network that mobile users are constantly connected to.
Some of the main benefits associated with mobile marketing include the possibility to send location and time-sensitive pieces of information, via a wide variety of channels, including push notifications, app-based marketing, QR codes, SMS, MMS, Bluetooth, in-game mobile advertising, voice email and even through automated calls.
In the era of smartphones, mobile marketing carried out via push notifications is used to promote services, establish brand loyalty, encourage people to purchase products or services, but also make sure that existing customers return for repeat business.
This infographic, compiled by the team behind Website Builder, offers 104 interesting mobile marketing facts, including desktop vs. mobile comparisons, niches that work best, great mobile marketing techniques, but also usage, user friendliness, adoption, commerce, search and conversion stats.