Innovation or Not – Super Sexy Nobe 100

by Innovation or Not

Nobe 100 Electric Car

Estonia is known for pushing the boundaries as it tries to establish itself as a haven for innovation, and out of Estonia comes the latest in a string of interesting electric car projects. This one is super sexy for those of us that think that cars have gotten BORING. Check out the video to see what I mean.



Below you’ll find a second video that digs a little deeper into the project and provides more of an editorial.

But before you check it out you might want to investigate a bit more about what Estonia is trying to do to make itself an innovation powerhouse.



Is the design so sexy that you’ll want to lick it? I’ll leave that for you to decide, but I do like the idea of a removable battery. I’m surprised this is the first electric car that I’ve seen that touts this as a feature. I always assumed that the gas pumps at service stations would be replaced by racks of batteries eventually, but that has yet to happen and it is kind of hard for such a transition to start taking place if none of the electric car manufacturers are making cars with removable batteries. Whether or not it was necessary to go to the extreme of making the removable battery look like a nostalgic leather suitcase I’m not quite sure, but it does keep the experience consistent.

This is a crowdfunding project so if it excites you, check out their investment page.

So, only one question remains… Innovation or not?


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Braden KelleyBraden Kelley is a popular innovation speaker, builds sustainable innovation cultures, and tools for creating successful change. He is the author of the five-star book Stoking Your Innovation Bonfire and the creator of a revolutionary new Change Planning Toolkit™. Follow him on Twitter (@innovate) and Linkedin.

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