Author Archives: Caspar van Rijnbach

Innovating What We Innovate

When I hear people speak about innovation, or when one sees people present innovation, most of the time it comes back to the same old talk about iPads, iPhones, iPods and other i-something in the making. Many people are still stuck to the same old pattern that innovation is all about bringing new products and technologies to the market and ...

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R&D – Managing R is Different than D

It seems very obvious, but in daily corporate life it does not always happen: Research should be managed differently than Development. Although it is normal to mention Research & Development together, they are clearly quite different in nature. Sure, in the end they are part of the same innovation funnel, but their objectives and characteristics are very different. Research normally ...

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Critical Knowledge

Are we prepared for the future? by Caspar van Rijnbach In the Age of Knowledge, the competitiveness and future of companies, is becoming more and more dependent on the knowledge companies possess and how they use, share and protect it. It is not that hard to agree with me on this. However, it is not that easy to manage. In ...

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Innovation Commitment and Resource Allocation

It is common in organizations for any type of project, but even more problematic in innovation: the resource allocation issue. How many times have you encountered the following problem: Top management is now really committed to innovation Very serious idea generation methodologies and innovation management processes and tools in place Many interesting ideas generated, people enthusiastic, management enthusiastic But, many ...

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Accelerating Innovation in Brazil

As a Dutch innovation consultant based in Brazil, I see the growing interest from outside for this country, especially when in it comes to the business opportunities in a fast growing economy. At the same time, Brazil is making a fast leap forward in another field: that of innovation. Brazil has been known as commodity exporting country, with iron ore, ...

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Making Idea Programs Successful

It seems so simple – implementing an Idea Program. You invite everyone to give ideas; you evaluate the ideas and implement the ones that are promising. But unfortunately it is not that simple. I have seen many companies fail badly with their idea programs and ended up with hundreds or even thousands of ideas stuck at the evaluation phase or ...

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Innovation For Innovation's Sake?

Innovate or die, that is more or less the motto I have been hearing when working as a consultant with organizations in the last few years. Innovation has become fashion and if you don’t put it into your values and your strategy you surely will perish as an organization in the next few years… Or at least that is what ...

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Search Less for Innovation

In search of new ideas: he who searches less, will find more! We all search for new ideas, but we all know that real good ideas are really difficult to find. To find new ideas, many times we look at what competitors do well, try to benchmark their best practices, we search in patent data bases, we realize brainstorm sessions, ...

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