Author Archives: Braden Kelley

Starbucks Retail Innovation in Switzerland

What happens in Switzerland if you forget to buy your latte or cappuccino before you get on the train? Well, Starbucks has taken the next leap in connecting with customers as they make their rail connections, moving beyond retail locations in train stations across Europe to opening its first store on a Swiss Federal Railways (SBB) car, the national railway line for Switzerland.

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What is Deeper Learning?

We here at Innovation Excellence are passionate about innovation AND education, because it is not just companies that need to innovate, but countries too. And the countries that do the best job of educating the next generation of innovators will be the ones that will live at the top of the food chain and reap the monetary and societal benefits.

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Two Views on Innovation at Google

What does innovation look like inside Google? Well, here are a couple of perspectives from a couple of different Google evangelists. Some of which has been contradicted by other Google employees that I've talked to (like the fact that the 20% time that everyone talks so much about, doesn't actually exist anymore). But there are some interesting things in here nonetheless.

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Back End of Innovation Wrapup – Day Three

The third day of the Back End of Innovation (BEI) Conference in Silicon Valley had a great roster of thought leader and innovation practitioner speakers. If you don't follow me on twitter where I tweet as @innovate then you will have missed my thoughts on what some of the key innovation quotes and observations were from Day Three, so I'll recollect them here the best that I can.

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Back End of Innovation Wrapup – Day Two

The second day of the Back End of Innovation (BEI) Conference in Silicon Valley had a great roster of thought leader and innovation practitioner speakers. If you don't follow me on twitter where I tweet as @innovate then you will have missed my thoughts on what some of the key innovation quotes and observations were from Day Two, so I'll recollect them here the best that I can.

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Back End of Innovation Wrapup – Day One

Here is a recap of the first day of the Back End of Innovation (BEI) Conference in Silicon Valley. There was a good roster of thought leader and innovation practitioner speakers. Day Two promises to be more of the same. If you don't follow me on twitter where I tweet as @innovate then you will have missed my thoughts on what some of the key innovation quotes and observations were from Day One, so I'll recollect them here the best that I can.

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Companies Connect Same Dots in Different Ways

One thing that I find fascinating about the innovation space is that when it comes to innovation is the outcomes of competition within an industry. I talk alot about it being about collecting and connecting the dots, and in any industry any company looking to survive and thrive, must continuously innovate and that means continuously collecting and connecting dots.

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Where Should Marketing Innovation Come From?

The world of marketing and advertising used to be very simple. In this simple environment, companies looked to their agencies to bring them innovations in marketing and/or advertising. But this simple world of marketing and advertising is being disrupted and made more complex in the same way that many other industries are (think book publishing, book retailing, management consulting, etc.).

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