Author Archives: Braden Kelley

Back End of Innovation Wrapup – Day One

Here is a recap of the first day of the Back End of Innovation (BEI) Conference in Silicon Valley. There was a good roster of thought leader and innovation practitioner speakers. Day Two promises to be more of the same. If you don't follow me on twitter where I tweet as @innovate then you will have missed my thoughts on what some of the key innovation quotes and observations were from Day One, so I'll recollect them here the best that I can.

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Companies Connect Same Dots in Different Ways

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One thing that I find fascinating about the innovation space is that when it comes to innovation is the outcomes of competition within an industry. I talk alot about it being about collecting and connecting the dots, and in any industry any company looking to survive and thrive, must continuously innovate and that means continuously collecting and connecting dots.

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Where Should Marketing Innovation Come From?

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The world of marketing and advertising used to be very simple. In this simple environment, companies looked to their agencies to bring them innovations in marketing and/or advertising. But this simple world of marketing and advertising is being disrupted and made more complex in the same way that many other industries are (think book publishing, book retailing, management consulting, etc.).

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Shocking People as Value Translation

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It costs a lot of money to make a television commercial, and at its core what is a television advertisement? It's a short piece of video designed to reinforce brand values and attachment, or possibly with any luck, to drive purchasing behavior. But there are other ways to distribute video now of course, other than buying time on the major networks or the hundreds of cable networks.

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Unexpected Holiday Competition for Xbox and PS4

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The holiday sales season is fast approaching and the competition for the premium gift of the season just got a bit more complicated. Most people assume that the premium holiday gift battle this year will be between Xbox and PS4. But, some new competition has just entered the picture that may steal some of Xbox and PS4's holiday sales, and it is not a console...

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Flipping Business Models Around

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Some business models and products have been around so long that we just take them for granted, while others concepts that are becoming new business models are so new that we’re not quite sure what to expect. It is probably easiest to explain what I mean and why this juxtaposition is important by looking at a few examples. Most of these examples involve challenging our orthodoxies.

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A Peek into the Digital Workplace

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I had the opportunity to sit down recently with fellow author Scott Berkun to talk with him about his new book The Year Without Pants, which catalogs his experience in two years with Automattic, the company that runs Wordpress.com. Our conversation touched on many different topics including innovation, collaboration, and organizational behavior and I'm happy to share the highlights here.

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Best Practices for Innovation from Microsoft

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Every company serious about innovation should anchor their pursuit in a vision, strategy and goals for innovation. These core innovation components should address not just enabling technology but processes and culture too. Microsoft has published this Innovation Management Framework as the culmination of a collaboration with a consortium of visionaries and practitioners to ensure that it includes thought leadership on innovation from Microsoft and its broader ecosystem.

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