Author Archives: Chad McAllister

Trend-driven Innovation for Product Managers

Consumer Trends

Smart product managers study trends and innovate accordingly. This is trend-driven innovation. Uber’s success is an excellent example of trend-driven innovation. It made transportation more convenient and also made earning money easier for drivers. Both were possible due to changes in perceptions of sharing – a trend that became known as the sharing economy. Trends can be a product manager’s ...

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Traditional vs Agile Project Management for Innovators

Which is the superior approach to project management, Waterfall or Agile? After talking with an expert on project management, I learned that’s not the right question. Instead, we should ask, “Which tool is best for this project?” It might be Agile, Waterfall, a customized combination of both tools, or something else. Further, Waterfall and Agile and just specific forms of ...

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Innovate like a startup or like big business?

Startup and Big Company

Startups are king when it comes to innovation. Indeed, established companies often strive to behave more like startups. But in reality, it is quite challenging. Startups, on the other hand, wish they had access to resources, particularly capital. So, there’s something to be said for the large corporation: It has experience, distribution channels, and access to cash. Each wants what ...

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How to Effectively Conduct ‘Voice of the Customer’ Research

Ascertaining your customers’ wants and needs might compare to assembling a three-dimensional jigsaw puzzle with a few pieces missing. It requires a multi-layered process that includes both qualitative and quantitative methods, as well as a structure that prioritizes customer wants and needs. The Voice of the Customer (VOC) is such a process.

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