Author Archives: Chad McAllister

Innovate like a startup or like big business?

Startup and Big Company

Startups are king when it comes to innovation. Indeed, established companies often strive to behave more like startups. But in reality, it is quite challenging. Startups, on the other hand, wish they had access to resources, particularly capital. So, there’s something to be said for the large corporation: It has experience, distribution channels, and access to cash. Each wants what ...

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Building Product Lifecycle Excellence

Building Product Lifecycle Excellence

Developing products in today’s market is a formidable task. Cycle times are shrinking and the pressure to do more with less is increasing. As the stress to get products to market faster increases, little room is left for learning through mistakes. But isn’t making mistakes an important part of the process?

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How to Effectively Conduct ‘Voice of the Customer’ Research

Ascertaining your customers’ wants and needs might compare to assembling a three-dimensional jigsaw puzzle with a few pieces missing. It requires a multi-layered process that includes both qualitative and quantitative methods, as well as a structure that prioritizes customer wants and needs. The Voice of the Customer (VOC) is such a process.

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