Author Archives: Elizabeth Cagen

Why Marketers Are Key Players in the Business Innovation Game

With the growth of international competition, technology and eBusiness, consumers can find high quality products and services faster, cheaper and easier than ever before. Companies are facing extreme competitive pressures. To maintain a competitive edge, companies must continuously innovate. According to PricewaterhouseCoopers, innovative companies are expected to grow 60% in the next five years, while 20% of such firms are...

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