Author Archives: Eric Seibold

Stoked: Why Action Sports is the Ultimate Culture of Innovation

In boardrooms across the globe senior executives are talking about building cultures of innovation within their organizations. At the same time managers are lamenting about the difficulties of supervising and incenting Millennials in the workplace. Yet this rising generation, fueled by a culture forever altered by Action Sports, holds the answers to breaking down the barriers to corporate innovation. Millennials ...

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Break The Loop Of Underperforming Innovations

The tangible sales results of new product or service innovations are directly tied to the corporate mindset and systems that created them. Mindset precedes and dictates the systems which develop & launch innovations. If these systems are geared towards optimizing efficiency and minimizing risk, then by nature innovations will remain “close in” and likely underperform. When mindsets change, so do ...

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How Open Innovation Increases Consumer Value

Fast Company magazine recently named Nike the most innovative company of 2013, largely based upon a revolutionary new fitness monitoring bracelet called the FuelBand. The FuelBand has helped transform Nike from an apparel manufacturer to a technology, data and services company integrated into their consumers daily lifestyle. Nike simply could not acquire all the aspects of expertise required, and get the product to market quickly, without utilizing Open Innovation.

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