Author Archives: Gijs van Wulfen

Can You Prevent Your Idea from being Rejected?


When you have come up with great ideas the question is how to make them reality. In practice, I have learned that if they don’t fit your organizational goals, your idea will be rejected and nothing will materialize in the end. It is essential to check this fit as early as possible in your innovation journey. Fending off  ‘No’ The ...

Read More »

15 Outspoken Quotes on Innovation


Yes, Innovation is extremely difficult. That’s why I love it actually. My personal goal is to spark innovation by making it less complex so you, your colleagues and/or clients will be able to innovate yourself. As blogger on innovation I have written more than 200 posts. I reread them to identify15 essential innovation messages. Being Dutch makes me kind of outspoken and ...

Read More »

How to Start Innovation with an Idea

The Innovation Maze

The Idea Route Google, currently a company with a market capitalization of $ 500 billion, started as just an idea. In 1995, the idea for “downloading the entire web onto computers” came to Google inventor Larry Page in a dream when he was 23 years old. He claimed, “I spent the middle of that night scribbling out the details and ...

Read More »

Four Routes to Simplify Innovation

CnTtLX8WEAA3ugO (1)

The Fuzzy Front End of innovation ends when an organization approves and begins the formal development of a new concept.[i] It’s the end of the beginning. This informal start of innovation is unfortunately packed with lots of obstacles that should be avoided. To raise the effectiveness of your efforts, I like to simplify the front end of innovation by giving you four ...

Read More »

New Model with Four Routes to Start Innovation


The start of innovation is described by Wikipedia as the messy getting started period of a new product development process. It is in the front end where the organization formulates a concept of the product or service to be developed and decides whether or not to invest resources in the further development of an idea [i]. The ‘front end’ is the informal start ...

Read More »

Stop Frustrating Your Innovators


A study among US companies shows that employees of corporations are eager to be entrepreneurial. More than half of those surveyed (52 percent) have pursued an entrepreneurial idea within their company. But what they lack, is support from their management. Only one in five employees feels supported by their management to be entrepreneurial.

Read More »