Author Archives: Gijs van Wulfen

Four Routes to Simplify Innovation

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The Fuzzy Front End of innovation ends when an organization approves and begins the formal development of a new concept.[i] It’s the end of the beginning. This informal start of innovation is unfortunately packed with lots of obstacles that should be avoided. To raise the effectiveness of your efforts, I like to simplify the front end of innovation by giving you four ...

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New Model with Four Routes to Start Innovation

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The start of innovation is described by Wikipedia as the messy getting started period of a new product development process. It is in the front end where the organization formulates a concept of the product or service to be developed and decides whether or not to invest resources in the further development of an idea [i]. The ‘front end’ is the informal start ...

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Stop Frustrating Your Innovators

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A study among US companies shows that employees of corporations are eager to be entrepreneurial. More than half of those surveyed (52 percent) have pursued an entrepreneurial idea within their company. But what they lack, is support from their management. Only one in five employees feels supported by their management to be entrepreneurial.

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15 Quotes to Spark Creativity

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A lot of change- and innovation projects start in January. Trying to do things differently or to do different things within an organization is hard. Being an innovator is not an easy job. Nothing works better changing a mindset than a great quote...

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How to Present Your Idea to Top Management

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Of course the management in your company asked you to be innovative and expect you to break patterns. That's what they have asked you to do. But when you present your idea to them it is wise to keep in mind that they are still as conservative as ever. Your senior management might praise you for your creativity. But, ...

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