Author Archives: Gijs van Wulfen

How to Start Innovation with an Idea

The Innovation Maze

The Idea Route Google, currently a company with a market capitalization of $ 500 billion, started as just an idea. In 1995, the idea for “downloading the entire web onto computers” came to Google inventor Larry Page in a dream when he was 23 years old. He claimed, “I spent the middle of that night scribbling out the details and ...

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Four Routes to Simplify Innovation

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The Fuzzy Front End of innovation ends when an organization approves and begins the formal development of a new concept.[i] It’s the end of the beginning. This informal start of innovation is unfortunately packed with lots of obstacles that should be avoided. To raise the effectiveness of your efforts, I like to simplify the front end of innovation by giving you four ...

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New Model with Four Routes to Start Innovation


The start of innovation is described by Wikipedia as the messy getting started period of a new product development process. It is in the front end where the organization formulates a concept of the product or service to be developed and decides whether or not to invest resources in the further development of an idea [i]. The ‘front end’ is the informal start ...

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Stop Frustrating Your Innovators


A study among US companies shows that employees of corporations are eager to be entrepreneurial. More than half of those surveyed (52 percent) have pursued an entrepreneurial idea within their company. But what they lack, is support from their management. Only one in five employees feels supported by their management to be entrepreneurial.

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