Author Archives: Greg Heist

Design Thinking and the Customer-Centric Organization

“There’s a reason millions of people try to solve crossword puzzles each day. Amid the well-ordered combat between a puzzler’s mind and the blank boxes waiting to be filled, there is satisfaction along with frustration. Puzzles can be solved; they have answers.” “But a mystery offers no such comfort. It poses a question that has no definitive answer…it depends on ...

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