Author Archives: Greg Satell

Time to Take the Quantum Age Seriously

Time to Take the Quantum Age Seriously

Every new technology has the capacity to inspire wonder and fear. One Swiss scientist, Conrad Gessner, warned in the 1500’s that the data overload from the printing press would be “confusing and harmful” to the mind. Similar concerns have been voiced about every conceivable advancement, from the train and car to computers and social media. The truth is that technology ...

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Don’t Worry About People Stealing Your Ideas

Chester Carlson worked on his idea for years. It was tough, messy work and when his wife tired of the putrid smells, sulfur fires and occasional explosions emanating from the kitchen, his experiments were exiled to a second floor apartment in a house his mother-in-law owned. It took years, but he came finally up with a working prototype. He tried ...

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Build For The Few And Not The Many

When Google first announced its Glass prototype, complete with a snazzy video, it generated a lot of excitement. Through augmented reality projected onto the lenses, users could seamlessly navigate an urban landscape, send and receive messages and take photos and videos. It was a completely new way to interact with technology. Yet criticism quickly erupted. Many were horrified that hordes ...

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Designing Workspaces To Solve Problems

Apple’s new campus, Apple Park opened to both adulation and criticism. The Los Angeles Times’ architecture critic, upon seeing the original design, called it a “retrograde cocoon.” USA Today pointed out that opening up a glitzy new headquarters is often a signal of impending decline. Wired isn’t sure if it’s insanely great or just insane. One thing that everyone can ...

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Innovation Is Never One Thing (Actually It’s 3 Things)

What is the Foundation of Innovation?

Every entrepreneur dreams of having that single moment of epiphany where everything falls into place. Many search for their entire careers for that one big idea that will make the difference between incredible success and frustrating mediocrity. Few ever find it and many that do end up crashing and burning along the way. The truth is that innovation is never ...

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Is It Time To Rethink The Scientific Method?

Designing an airplane has long been an exercise in tradeoffs. A larger airplane with more powerful engines can hold more people and go farther, but is costlier to run. A smaller one is more cost efficient, but lacks capacity. For decades, these have been nearly inviolable constraints that manufacturers just had to live with. Boeing’s new 787 Dreamliner is different. ...

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