Author Archives: Greg Satell

5 Things I’ve Learned About Creativity

I never planned to be a writer. In fact, it was something I actively avoided. As a publishing CEO, I felt it was important to steer clear of the creative process. When business side people start inserting themselves into creative work, it usually leads to trouble. So I focused on supporting other people’s creativity rather than pursuing my own.

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A New Breed of Innovation

A New Breed Of Innovation

By the mid-1980’s, the American semiconductor industry seemed like it was doomed. Although US firms had pioneered and dominated the technology for decades, they were now getting pummeled by cheaper Japanese imports. Much like cars and electronics, microchips seemed destined to become another symbol of American decline. The dire outlook had serious ramifications for both US competitiveness and national security. ...

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The Amazing Story Behind An Incredible Breakthrough

Situational Medicine

Cancer Immunotherapy We tend to think of innovation as a moment of epiphany followed by an onward march toward disruption. Sure, there are always some twists and turns along the way, but fearless entrepreneurs seem to have no problem adapting, iterating and pivoting their way to incredible success. That makes for inspiring stories, but the truth is that innovation more often ...

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The Story of Technology

Every age is defined by its technology.  The stories of Dickens wouldn’t have been possible without the steam engine and the industrial revolution it brought about.  For that matter, neither would the those of Vanderbilt or Carnegie. And what would the 20th century have been like without the internal combustion engine and electricity? Yet we often miss the fact that stories drive ...

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How Experian Built a Disruptive Data Business

When Eric Haller graduated with a degree in finance from San Diego State University in 1990, he didn’t have a clear idea of what he wanted to do. If he was on the east coast, he probably would have gone to work at an investment bank, but he ended up as a statistical analyst at Visa in Foster City, and would later say it was a case of being in the right place at the right time.

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These 4 Major Paradigm Shifts Will Transform The Future Of Technology

For the past fifty years or so, technology has followed a fairly predictable path. We squeeze more transistors onto silicon wafers, which makes chips more powerful and devices smaller. Manual processes become automated, productivity increases and life gets better. Rinse and repeat. Today, we’re at an inflection point and that predictable path to progress will soon be closed off. What ...

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The Yin And Yang Of Elon Musk

At the recent Code Conference, Elon Musk had a wide ranging interview about everything from who he thinks will compete with Tesla in self-driving cars to neural laces that will augment human intelligence and his plans for space travel. But the thing that caught my eye was his assertion that we all are  might be living in a computer simulation. It’s a fantastical idea, ...

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