Author Archives: Greg Satell

How The Future Is Really Built

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Brilliance doesn’t arrive on a rainbow, but can come in the guise of an idiot, muttering incoherently about something nonsensical. Yet somewhere along the line, someone noticed that there was wheat amongst the chaff and helped midwife the idea. It is those stories, not fairy tales, that should guide us.

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Design Is Eating The World

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Over the past 20 years, we’ve seen a radical shift toward design as a fundamental source of value. It used to be that design was a relatively narrow field, but today it’s become central to product performance and everybody needs to be design literate.

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Don’t Embrace Failure, Transcend It

Embracing failure is, all too often, a cop-out. Just like managers who suggest a re-org to “unsilo” their enterprise or say they could deliver performance if only they had the “right people,” many in technology believe that failure comes with the territory. It doesn’t. Technology only succeeds when it mitigates failure and makes the world better.

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What To Do While You’re Waiting for Steve Jobs

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Jobs created the world’s most innovative product line and transformed Apple from a struggling has-been to the most profitable company on earth. It’s an intriguing model. Find a visionary leader—or become one yourself—and watch the money roll in. Unfortunately, in the history of the world, there has only been one Steve Jobs, one Elon Musk and one Henry Ford, so it’s a good idea to have a plan B. Here’s what you can do while you’re waiting for the next Steve Jobs to come your way.

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How We Should Prepare Our Kids For The Future

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Education has long played an important role in the success of the United States.  From some of the world’s first public schools to the land grant universities which spurred innovation in agriculture, our development as long been tied to how we educate future generations. So we should be concerned that US students performance on the international PISA tests, which evaluate not just knowledge but cognitive ability, have not been great.

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