Author Archives: Greg Satell

How To Outsmart The Crowd

Most of us live busy lives. There is work, family, maybe a hobby or two and the need for some leisure time to refresh our batteries. So the amount of things we devote serious thought to is necessarily small and we get in the habit of not paying attention to much that goes on around us.

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How Communication Drives Innovation

As Walter Isaacson argues in his book The Innovators, even in technology—maybe especially in technology—the ability to collaborate effectively is decisive. In order to innovate, it’s not enough to just come up with big ideas, you also need to work hard to communicate them clearly.

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How The Future Is Really Built

Brilliance doesn’t arrive on a rainbow, but can come in the guise of an idiot, muttering incoherently about something nonsensical. Yet somewhere along the line, someone noticed that there was wheat amongst the chaff and helped midwife the idea. It is those stories, not fairy tales, that should guide us.

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Design Is Eating The World

Over the past 20 years, we’ve seen a radical shift toward design as a fundamental source of value. It used to be that design was a relatively narrow field, but today it’s become central to product performance and everybody needs to be design literate.

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Don’t Embrace Failure, Transcend It

Embracing failure is, all too often, a cop-out. Just like managers who suggest a re-org to “unsilo” their enterprise or say they could deliver performance if only they had the “right people,” many in technology believe that failure comes with the territory. It doesn’t. Technology only succeeds when it mitigates failure and makes the world better.

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