Author Archives: Greg Satell

The Future of TV

For all the talk about cord cutting, viewership remains strong and TV’s share of the ad market is actually higher than it was a decade ago. In fact, the industry is going through a renaissance of sorts, where old models are mixing with new ones to create a vibrant new marketplace for content. For sure, the economics of TV are changing, but for the better.

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(Mis)understanding Technology…

It is misguided, if not dangerous, to try to judge new technology in the context of old paradigms. Completely different forces are being uncovered and put to wholly distinctive uses. A supersonic flight will always be subject to the limits of Newtonian physics; a Skype call is not. Let me explain why 140 characters is better than a flying car...

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Managing Innovation

Go to any conference these days and some whip-smart technogeek will declare that you must, “innovate or die,” and then dazzle you a wide array of case studies to illustrate the point. You’ll feel inspired, then scared and then have a few beers and go about your business.

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5 Trends That Will Drive The Future of Technology

Today, we’re on the brink of a new digital paradigm, where the capabilities of our technology are beginning to outstrip our own. Computers are deciding which products to stock on shelves, doing legal research and even winning game shows. They will soon be driving our cars and making medical diagnoses. Here are five trends that are driving it all.

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Apple's Innovation Problem

Apple CEO Tim Cook has a very tough job. Not only does he have to run the most valuable tech company on the planet, but he has to follow one of the greatest chief executives in history. Is he up to it? I’m beginning to think he’s not.

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