Author Archives: Hutch Carpenter

Finding Opportunities for Startups to Disrupt Incumbents

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On Quora, this question was asked: "Competition: How do you assess the value of a new product or service vs an incumbent’s?" Is there a starting set of criteria? (e.g. price, quantity provided, ease of use, breadth and so on) -- I’m thinking specifically of a product to supply financial news and information and prices.

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Are Customers Valuable to Innovation?

More and more, customer-centricity is becoming a thing. As in, an increasingly important philosophy to companies in managing day-to-day and even longer term planning. In comes in different forms: design thinking, social CRM, service-dominant logic, value co-creation. But it’s not pervasive at this point...

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Does Twitter Help You Understand Customer Needs?

To examine this question, I assumed the perspective of a financial firm trying to get a better handle on the "paying for college" jobs-to-be-done. In aspirational, emotional terms, college continues to be a top goal of parents for their children, and of teenagers as well. In economic terms, colleges have an insatiable appetite for tuition increases.

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Jobs-to-be-Done in the Customer-Centric Organization

I asked it for when I asked the following question about customer-centricity on Twitter, as I had a conversation in the preceding days with a fellow from a large corporate. Customer-centricity was recently adopted as an internal mantra, but the manifestation of that was…wait for it…sentiment analysis. It’s a start, right? But is it really a difference-maker?

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Do large companies need a Slow Development movement?

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A rush to “get something out” can be driven by the calendar. In startup companies, specifically software ones, the advice is to release often. Get stuff out there, see how it performs. Y Combinator’s Paul Graham advocates this. But does that advice work for large companies?

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What Bell Labs Taught Us about Innovation

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I don’t know about you, but really, I had no sense of the impact Bell Labs had on our current society. Gertner writes a compelling narrative intermingling the distinctive personalities of the innovators with layman points of view about the concepts they developed. In doing so, he brings alive an incredible institution that was accessible only as old black-and-white photos of men wearing ties around lab equipment.

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It is the Jobs-to-Be-Done, Stupid

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I do product management for Spigit. I’ve done product management for other companies as well. And let me tell you, the easiest thing in the world is to fall into the trap of focusing on how customers are using your product.

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