Author Archives: Hutch Carpenter

Killer Small Business Social CRM

Parker Smith wrote a piece that got me thinking. In Foursquare: Democratizing the Loyalty Program, he posits that Foursquare could be the loyalty program provider to small businesses. I think he’s right. Then I noticed these identical product benefits touted by the companies themselves, Foursquare and Jack Dorsey’s Square: “For example, foursquare can tell you how many times a customer ...

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You're Crowdsourcing Innovation Wrong

ComMetrics is a social media analytics company, a division of CyTRAP Labs GmbH. ComMetrics is well-known in the industry, including its FT ComMetrics Blog Index. The company published a useful piece, Crowd-wisdom fails businesses. The basic premise is that crowds do not innovate. It’s useful, because it contains both truths and misconceptions about the role of communities in the innovation ...

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Open Innovators Outperform the Market by 16.9%

by Hutch Carpenter At the Open Innovation Summit last week in Orlando, there were a number of companies there discussing their various initiatives for open innovation. What is open innovation? UC Berkeley professor Henry Chesbrough, perhaps the father of the movement, formulated this definition several years ago: “Open innovation is a paradigm that assumes that firms can and should use ...

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Four Quadrants of Innovation

Incremental versus Disruptive by Hutch Carpenter I recently wrote up a post, “Innovation Perspectives – No Shooting Stars.” In it, I discussed the issue of organizations myopically focusing on only disruptive innovations to the exclusion of more incremental or sustaining innovations. In doing more research on the subject, I began thinking about the dynamics that apply when a firm pursues ...

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Better to be Honest than Sneaky

I’m generally not tracking the “post ads to your social networks” movement, be it sponsored blog posts or tweeting ads to your followers on Twitter. There is one aspect to it that I think is most important: disclosure. Robert Scoble has a post up, More thoughts on in-Tweet advertising, where he notes that he unfollowed people on Twitter who were ...

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Innovation Perspectives – No Shooting Stars

This is the fifth of several ‘Innovation Perspectives‘ articles we will publish this week from multiple authors to get different perspectives on ‘What is the most dangerous current misconception in innovation?’. Now, here is Hutch Carpenter’s perspective: Most Dangerous Innovation Misperception: The Silver Bullet Approach by Hutch Carpenter When companies think every innovation has to be a shooting star, their ...

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Changes Coming in the Twitter Suggested User List

At a conference in Malaysia, Twitter co-founder Biz Stone said the Suggested Users List (SUL), a boon in followers for anyone on it, will be going away sometime in the future: “That list will be going away,” Stone said at a conference in Malaysia. “In its stead will be something that is more programmatically chosen, something that actually delivers more ...

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Search Engine Tweet Ranking Algorithms

Anyone remember when Loic LeMeur had the temerity to suggest Twitter rank its search results by the number of followers people have? His post, with 109 comments and reaction from Michael Arrington, Robert Scoble and many others, clearly struck a nerve. Fast forward to the past couple weeks. Both Microsoft Bing and Google announced deals to provide tweets in search ...

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Importance of Enterprise 2.0 Connections to Innovation ROI

In a recent post on the Spigit blog, Study – Collaborative Networks Produce Better Ideas, I described the research of Professor Ronald Burt. He found that employees who are better connected across the organization generate higher quality ideas than those with limited connections. Wider access to the ideas, knowledge, experiences and judgment of colleagues makes employees stronger in innovation. I ...

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Here's to the Passionate Creatives

“Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because ...

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