Author Archives: Idris Mootee

Is 'Enough' the new 'Best'?

Muji Thinks So by Idris Mootee I am not a superfan of Muji but I am very impressed with their last three years of repositioning or finetuning of the brand and after spending 15 minutes in one of their stores in Tokyo I can see why they are doing well. The concept is exporting well to the US too. If ...

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The Carbon Fiber Apple

Expect a New Generation of Lighter and Tougher iPads, iPhones and iBooks by Idris Mootee Do you ever wonder why everything is getting lighter and lighter? That includes the airplane that you fly in and your car. If you ever get a chance to fly Qantas in an A380, you’ll find the economy class seats are all carbon fiber. It ...

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Tablet Market Dominated by Apple iPad – For Now

Microsoft just posted a really good quarter and has been openly criticized for its lack of strategy in the tablet market and other consumer market. This software giant has failed to innovate in many fronts despite massive resources and strong talent based. The company has also failed to create any buzz on their product launches; you wonder what is not ...

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What Designers and Design Thinkers Can Learn from Complex Adaptive Systems

In early 1995 I was obsessed with the new science of complexity and have spent a lot of time on cellula automata and was looking for new clues to illuminate strategy making when emerging technologies were causing uncertainties in the world of business. I questioned the relevance as well as applicability of many social science theories and economic theories in ...

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Future of Mobile Phone Innovation

Where is mobile going? It is the hottest space right now to be in and will remain so for another 10 years as it evolves and converges. Not sure what mobile means when most devices will have the wireless networking capability be it 4G or 5G. VOIP will remain a disruption for years to come as it takes over older ...

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Don't Waste This Crisis

Use it to get back on the path you need to be on. by Idris Mootee There were tours visiting our office last week. People were curious about what we do and what kind of people we hire. It is an interesting question. I guess our job is to help large companies go through mid-life crisis. Crisis is a popular ...

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Can You Have Innovation Without Revenue?

Technology innovations are great, but you still need to make money. by Idris Mootee Technology-based companies typically make one common mistake. They get too caught up in technological innovation, particularly developing new technologies, or get too obsessed with the next killer technology and think the world evolves around their latest invention. Even if they find the right applications for their ...

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Have you been seduced by text?

We Have Yet to Understand the Effects of Excessive Texting on our Communications and Realtionships. by Idris Mootee I realize I am texting more these days as it is faster and easier. Texting is one of our everyday activities, and for the younger generation it is the primary method to stay connect with friends. I have seen a couple texting ...

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Google Needs a Reset

Now Facebook Places. Next Facebook Faces. Then Facebook Realtime Mobile Directory? by Idris Mootee Working on social strategies for very cool companies often includes looking at their competition and coopetition. In the world of business strategy and competition, friends can become enemies overnight. Google is definitely not happy with the idea that Facebook is sitting there with 500 million users ...

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