Author Archives: Jeffrey Pappin

Overcoming Hurdles to Scaling Innovation

product-life-cycle-crossing-the-chasm

Crossing the Chasm To put it simply, everyone has good ideas — and some have great ideas. But the imperative of any innovation program is in its ability to scale and realize its financial promise. We call this “crossing the chasm.” It is critical in any development process that innovation ‘show stoppers’ are recognized and nurtured quickly. For some innovations, ...

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