Author Archives: Jeffrey Baumgartner

A Word About Assumptions: Part Two

Jeffrey-Baumgartner-1

In addition to building creative visions for specific transcendental situations, it is also useful to pose generic creative challenges to yourself and perhaps your team, this is particularly true in business. Let's look at a few generic creative challenges for businesses

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A Word About Assumptions: Part One

Jeffrey-Baumgartner

Reality is basically a series of assumptions we make about the world around us. Most of those assumptions are safe and sensible. Indeed, if you were to question every assumption all day long, you'd soon go mad. However, some assumptions are not reliable, either because they are based on misunderstandings or because the bases of those assumptions have changed. For instance..

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Building a Creative Vision

Jeffrey-Baumgartner

It has often been said that ideas are a dime a dozen. As a creative person, you know that is not true. Ideas are worth far less than that! Indeed, if I could exchange a dozen ideas for a dime, I would be filthy rich now.

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Feeling the Creative Sizzle

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There's a saying in marketing, "It's not the steak, it's the sizzle." In other words, people do not really buy a product. Rather, they buy the emotions and feelings associated with the product. Steak is not bought because it's a chunk of beef. But, because if it is well cooked, it will taste delicious (if you are not a vegetarian, anyway!)

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Creativity of the Artist: Observe

Jeffrey-Baumgartner

Welcome to the first in a series of articles about the creativity of the artist. In the series, we will look at how artists use creativity in order to create original art and we'll look at how you can apply the creativity of the artist in your work and life.

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The State of Business Innovation Today

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Let's face it. Innovation has been over-hyped these past few years, forcing CEOs to proclaim it was and may still be critical to their companies. Middle managers have been assigned to be innovation managers and to innovate or else face the consequences. Idea management software has been bought, brains have been stormed dry and consultants of dubious nature have sold useless innovation advice..

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