Author Archives: Jeffrey Baumgartner

Every Company Is Innovative

Every company, including yours, is innovative. This is why Ford's current cars are rather more sophisticated than its Model T. It's why you no longer have to hand crank your washing machine. It's the reason a visit to the dentist is less painful than it was a generation ago. Every business makes changes for the better..

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When Brainstorming Works

ideabanklhead

I have been highly critical of brainstorming over the past year or two. And I am not the only one. The formal brainstorming process as defined by Alex Osborn some 60 years ago has come in for criticism since Mr. Osborn first wrote about it. But over the past couple of years, a growing body of research shows that all the assumptions behind brainstorming are flawed.

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Where Do You Put the Creativity?

One of the principle differences between anticonventional thinking (ACT) and most other forms of idea generation, such as brainstorming, creative problem solving (CPS) and scamper, is in where you should focus your creative thinking. Almost every creative thinking tool or process encourages you to be creative with ideas. It seems logical, doesn't it?

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