Author Archives: Jeffrey Phillips

If You Give an Innovator an Idea, He'll Want to Launch It

From my experience, it seems that everyone thinks about innovation, but they think about it in very discrete, disconnected ways. R&D folks think about innovation as creating a new polymer. Marketing folks think about innovation as changing a marketing channel or delivering a new product. What very few people think about are the knock-on effects, consequences and series of events that are required to unfold when you innovate.

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You Are What You Innovate

In many philosophical circles, the mantra behind much of the belief system is that you are what you (think, eat, do, believe). In dietary circles, you are what you eat. Is it also the case that you "are what you innovate" or is it often the other way round? I think in many cases we actually "innovate what we already are".

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The Critical Missing Component for Innovation Success is…

Police dramas often focus on three key aspects of a crime: means, motive and opportunity. If one or more of these are missing or can't be discovered, the chances of solving a crime are bleak. These are some of the "critical" components to solving a crime. Similarly, innovation has some "critical" components that in our experience are often incomplete, if not completely absent.

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Why Innovators Make Terrible Firefighters

Let me first acknowledge that this post has nothing to do with real firefighters - you know, the guys who actually risk their lives in burning buildings. This post has to do with business "fire fighters", those mid and senior level executives who rush into "critical" situations to clean up terrible customer service or rush to fill a product gap.

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The Five Sources of Innovation Consultants

Recently a newly minted MBA contacted me, expressing interest in work as an innovation consultant. What I found interesting was that the individual offered up the other firms he'd contacted, and from his note to me it was clear that he didn't understand the differences between firms that offer services in the "innovation space".

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