Author Archives: Kevin McFarthing

Can you set targets for creativity? Part 1 – why?

This is the first of two articles on setting targets for creativity. The topic of part 1 is why targets should be set; part 2 deals with how to set them. There is a stereotypical representation of creativity as a light bulb moment, which in reality isn’t common. Related to this, there is the perception that creativity is something purely ...

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Talent, Design and Execution

A Perspective on Innovation from Football I like sporting analogies for business, especially football (soccer).  Football is known as the beautiful game, not just because it is often spectacular to watch, but for its glorious unpredictability.  Who have could have foreseen that Leicester City could win the English Premier League at odds of 5,000/1?  Or that Manchester United could win ...

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What’s Your Innovation Ambition?

What's Your Innovation Ambition?

As Oscar Wilde said, “We are all in the gutter; but some of us are looking at the stars”.  To me this phrase says a lot about ambition.  It starts with a vision, a dream, an inspiring view of where we want to be in the future.  Of course the bit about being in the gutter is a bit dramatic; ...

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Don’t Neglect Innovation

Don't Neglect Innovation

I haven’t been contributing as many articles here, as a result of some intensive consultancy projects and some personal time. Now that I’m back, refreshed and raring to go, the first thing that struck me was the analogy to innovation itself.  It’s easy for companies to be distracted and take the eye off innovation.  In many cases, it does indeed ...

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Is it REALLY disruptive? It matters.

Disrupting Disrupted

At the recent ISPIM conference, I sat in several presentations ostensibly describing approaches to disruptive innovation when, in reality, it was difficult to see what (a market or a company) was actually being disrupted. They were really talking about breakthrough or radical innovation.

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