Author Archives: Kevin McFarthing

Opening Up Innovation at Tata Steel

Open Innovation (OI) is a well-established way to increase options for innovation. It is quite prominent in areas such as Fast Moving Consumer Goods (CPG), but much less so in manufacturing industries. Kevin McFarthing recently find out more from Pete Longdon, who runs the OI programme at Tata Steel and details them in this post.

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Is Innovation Really Everyone's Job?

The danger of saying “we’re all innovators” is that it dilutes the role of the teams whose primary responsibility is innovation. Unless responsibility and accountability for innovation are clear, confusion and inefficiency will potentially inhibit the output; innovation is then in danger of becoming a diminished buzzword.

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Changing the Innovation Game

Open Innovation has gained a lot of traction since Henry Chesbrough’s eponymous 2003 book. Simplistically, it can be split into two. The first, the vast majority, is inbound, where a business uses the assets of other companies to develop something new and take it to market. The second is outbound, where a company licenses its assets to somebody else to take to market.

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