Author Archives: Kevin McFarthing

Changing the Innovation Game

Open Innovation has gained a lot of traction since Henry Chesbrough’s eponymous 2003 book. Simplistically, it can be split into two. The first, the vast majority, is inbound, where a business uses the assets of other companies to develop something new and take it to market. The second is outbound, where a company licenses its assets to somebody else to take to market.

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Giving Open Innovation a Chance to Work

I have the impression that Open Innovation still does not get the chance its potential deserves. There are many reasons for this. They range from overly generous definitions that enable companies to point to a small number of activities and then tick the Open Innovation box, to the success of Not Invented Here syndrome.

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