Author Archives: Linda Bernardi

Why SIRI And Not Watson?

Our first impression, of course, is that SIRI is much more suitable as an app. Turns out SIRI continually learns.. And at first glance, Watson seems extremely complex and complicated. We all remember Watson at the famous jeopardy TV game…we were all blown away. Imagine the possibilities that Watson can offer..

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Why We Need to Innovate Globally and Locally

When companies become global, for the most part they start and grow operations in various parts of the globe, at times driven by the desire to sell more and expand in these emerging/new markets, and also to take advantage of the lower cost of labor. However, as we discuss in ProVoke, innovation is truly global and is not intended to innovate in location ‘A’ (mostly applies to the US) and expect to succeed by exporting to the rest of the world.

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Uber Paranoia and Unconventional Thinking Lead to Success

When I read the WSJ article, Amazon’s Greatest Weapon: Jeff Bezos’s Paranoia, I agreed with the points about paranoia and why Bezos stands apart from many of the leaders. That allows him constantly to be aware and ahead of competition at all times. This applies to all Amazon product lines including the Kindle, Amazon books, the web services business, and the most amazing growth of Amazon in the elastic computing and cloud business and much more.

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Disrupting Corporate Ventures!

Why is it that we are NOT in awe of the corporate venture arms of multi-billion companies? Yet we remember large venture firms and what they have done! In my work with large enterprises and ProVoke, I am stunned as to how underutilized, over-protected and cautious the Corporate Venture arms of my clients are.

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Disruption Sends Starbucks to Square

The recent announcement Starbucks will put $25M in Square and also start rolling out Square to 7000 stores is -- massive news. Starbucks is not only seriously putting skin in the game, but also immediately becomes Square’s largest customer, changing how commerce will be done in the stores, expanding the ability to use mobile credit card payments. This is a major feat by Square to win the trust of a major global player, get investment dollars AND bring on a major revenue customer, all at the same time.

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