Author Archives: Mari Anixter

Books as Tools: A Guide to Open Innovation and Crowdsourcing

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A Guide to Open Innovation and Crowdsourcing is a compendium of best practices, advice and case studies from leading thinkers, commentators and practitioners edited by Paul Sloane. Chapters are written by an international team of eminent thinkers, writers and practitioners in the field, and covers the definition of open innovation, how to manage virtual teams and co-create with customers, how to overcome legal and IP issues and common mistakes and pitfalls to avoid.

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Max DePree: North America’s First CEO Design Thinker

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The former CEO of Herman Miller, Max DePree said, “I’ve got so many MBAs, but what I need is a poet. Poets are the original systems thinkers." This poetic mode is the critical perspective in a human-factor and design business—and Herman Miller is the most apt precursor in the Design Thinking revolution, so they knew the value of this holistic, poetic lens where anything can be better designed to better suit real people.

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Business Becomes Human

Product Naming 101

An R&D scientist once said to me, “We need to always begin new product development projects this way,” after sifting through more than 20 in-depth consumer narratives of their condition. These people went into great details about their lives, their struggles, their rituals, and their beliefs. As we unpacked their learnings, the scientist understood the complexities of having...

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The Right ROI of Innovation for Your Firm

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Innovation as investment is a simple three-step process. First, figure out the risk-tolerance level, which allows you to get real with your expectations, roles, resources, and metrics. Second, come up with a mix based on the risk-tolerance level of your culture. Third, formalize the assignment – and kick off all projects with visible executive leadership support. This executive support is critically important.

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