Author Archives: Maria Paula Oliveira

Innovation is about the Trail

Innovation is about the trail, not the train. Trying to define what is and is not an innovation can often lead to a long and fruitless discussion. Something can be new to the company or to you, but not to the market or to the world. I prefer to understand innovation as a process. A systematic and managed process that enables companies to build the capability of transforming ideas into value. Therefore, it is important that this process involves:

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