Author Archives: Mark Roser

Innovation Perspectives – When to Co-Create

This is the sixth of several ‘Innovation Perspectives‘ articles we will publish this week from multiple authors to get different perspectives on ‘How should firms collaborate with customers and/or value chain partners to co-create new products and services?’. Here is the next perspective in the series: by Mark Roser With some apologies to Braden, I reconfigured this question to focus ...

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Innovation Perspectives – Innovating a Health Care Fix

This is the seventh of several ‘Innovation Perspectives‘ articles we will publish this week from multiple authors to get different perspectives on ‘What product or sector is in desperate need of innovation?‘. Here is the next perspective in the series: by Mark Roser In looking across various sectors the area of healthcare stands out as a particular opportunity for innovation. ...

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Innovation Perspectives – Fighting our Stereotypes

This is the second of several ‘Innovation Perspectives‘ articles we will publish this week from multiple authors to get different perspectives on “What roles do engineers and marketers play in an innovation setting, and what conflicts can arise based on their perspectives and approaches?” Here is the next perspective in the series: by Mark Roser People interested in the topic ...

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Innovation Perspectives – An Innovation Progression

This is the fifth of several ‘Innovation Perspectives‘ articles we will publish this week from multiple authors to get different perspectives on “Where should innovation reside?” Here is the next perspective in the series: by Mark Roser Having consulted in the new product and innovation areas of major pharmaceutical companies and commercial transportation companies over the past 12 years, and ...

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