Author Archives: Matt Heinz

Build It and They Will Come

The opportunity and fallacy of “build it and they will come”. Many businesses, startups, entrepreneurs and even VCs & board members assume their idea, product or service is so compelling that they simply need to build it and the throngs will arrive.

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Fire More Bullets in 2012

One of several points from Jim Collins’ new book Great By Choice is the concept of bullets and cannonballs. Simply put, a bullet is a test. It’s done to learn something with speed and minimal risk in mind. After a few successful bullets hit their mark, you conceptually have enough data or market validation to fire the cannon instead.

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Boring Marketing Still Works

If your marketing wins an award for creativity, that’s pretty cool. If you test a cutting-edge new technology or channel, please let us know how it goes. If you’re constantly testing new, innovative ideas and offers and strategies, you’re doing the right thing.

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YOU Must Decide

The jobs where the boss tells you want to do are vanishing. At your company, they very well may be gone already. For some, this notion is quite scary. For years (maybe decades) information workers were used to coming into the office and being told what to do.

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Save a Dollar – Lose a Customer

Buca di Beppo, you may know, is a chain of Italian restaurants. Their particular focus has been rustic, family-style Northern Italian food. Although it’s a chain and has grown like gangbusters, until recently they seemed to have retained their authentic charm, which included great food, service, ambiance, the whole package. My foreshadowing skills are awful, so you can probably already ...

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Who inspires you?

Are you inspired by people like you, or people better than you? We all look to others for inspiration. For ideas to emulate. To improve our personal and professional performance. But we go about that differently. Some of us look to those who are already well ahead of us. We look up, so to speak, at their performance and level ...

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