Author Archives: Matthew E May

You Cannot Craft A New Strategy Until…

…you’ve defined the problem with the old one, reframed it as a choice between at least two mutually exclusive options, and generated some initial possibilities through focused, facilitated brainstorming. (Side rant to all the creativity “experts” out there poo-pooing brainstorming: Go pound sand. Brainstorming works very well with proper focus and facilitation. Creativity thrives under intelligent constraints.) Let’s assume you’ve ...

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Getting Clear on Your Strategy

Clarity - Getting Clear on Your Strategy

“If I had the key members of your executive suite all in the same room, would they all be able to articulate the essence of your business strategy clearly and consistently?” I asked the executive vice president of strategy. “Probably not,” she replied. “But I do know we need a new one, because the current one isn’t working.” I hear ...

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20 Reasons Why Your Company Won’t Change

On a recent visit to a former client’s workplace I noticed a poster entitled “I’m Not Changing!” I’d seen it elsewhere, and I’m sure you’ve seen it as well, or something like it. This time it gave me pause, perhaps because we’re now starting the second half of the year, and calendar milestones tend to trigger the “fresh start” effect. ...

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Strategy’s Magic Question

Your grand strategy seems airtight on paper. You've arrived at a winning aspiration. You've honed in on an open and attractive segment in which to play. You've identified the competitive advantages that will enable you to win in your chosen spaces. You've got the capabilities and systems to support your choices. But as the saying goes, no battle plan survives first contact with the enemy.

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Getting Unstuck

Everyone, in any endeavor, gets stuck at some point. All of a sudden, or so it seems, things aren't going right. Or even going anywhere. Writers get writer's block. Athletes suffer from losing streaks. Running a business is no different. What was working well yesterday isn't working today.

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