Innovation Excellence The World's Most Popular Innovation Web Site

Almost everyday the Studio faces challenges that private label competitors impose upon our branded products clients. More and more private label brands are taking lessons out of the innovation and brand strategy playbooks and getting ahead of the once category-leading brand product.

Part Two of Two In Part One we explored how language and our relationship with words has limited the growth and development of organizations and human capacity. Now, we discover why expanding these things make a positive impact. An organization can only reach its potential when it both embraces new words and concepts and also actively adds new phrases to ...

Innovation is the most potent form of leadership development. You can’t outsource the important things. After working with more than 100 clients, we have noted one of the most critical factors in the success of an innovation project: if you outsource all of the work on your innovation projects, they will fail. It doesn’t matter if you use our humble ...

The life of an organization is defined and redefined by the language it chooses to use. More than any other factor, compliance around words conveys the values of a place where people work. Indeed, words are magic, carrying so much weight that they demand careful, conscious attention.

When we get called into a company it is often because a very expensive innovation effort failed. One of the huge global innovation firms was called in to create a new platform and what happens next is very much like a bad action movie—you know the story. No surprises. The company received breakthrough concepts but they don’t know what to do with them, ...

First off, you need to decide if you genuinely want to reboot a brand. Some people get so tethered to old ideas about the brand that there is resistance to rethink its meaning and potential. If you are serious about growth and see rebooting as the only path of salvation, read on.

Be clear with your product marketing! Many companies and people confuse what they mean when discussing Value Propositions, Benefits, and Features. Be clear with your product marketing. Value Prop: Definition: A value proposition is the concise statement of the overarching solution to your customer’s problem.  The solution then is not your product or its technical details, but the solution your ...

For authentic innovation to occur at an organization, you have to craft the culture of a place to accept and embrace new ways of working together and being in the market. More often than not, teams or outsourced agencies follow an innovation method, create many concepts that are new to the market and certain to create new value, but are ...

As strategy and innovation consultants, we get called in to organizations when they are exhausted from trying to grow significantly and not meeting their goals. In most cases, the organization is trying to do too many things without a way to tie them into a coherent meaning. Most of them need to either discover or rediscover and articulate what we ...

The role of design evolves at the speed of innovation—the dizzying, dynamic speed of the market. Design now has a seat at executive and board tables across the globe. More than ever, a holistic sense of design is valued as a legal means of significant competitive advantage. But it hasn’t always been this way. The journey from the cubicle to ...