Author Archives: Michael Graber

What’s Your Innovation Definition?

So many organizations set out to innovate, but lose their way close to the finish line. All of the time, money, and energy invested loom over them like an ominous shadow of failure ready to overtake the whole scene. What happened? There was so much momentum, good will, collaboration, and then—the painful, public crash into the wall.

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The Rock’n’Roll of Business (Part One)

Brand Essence (Part one of three) Like famous musicians, effective brands maintain a certain sway over those who come into contact with them, a sense of awe and authority that translates talent, focus, and hard work into an essence that communicates instantly. Let’s begin by defining the word “brand.” To start we will play the game “no.” I’ll ask several ...

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Anxiety Hits Middle Managers the Hardest

“What are the metrics?” We get this question all the time from nervous managers, directors, and VPs who are struggling with the philosophical underpinnings of front-end innovation. They are eager to launch an innovation program, but want to be able to foresee the outcome before embarking on a journey of discovery.

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Embedding Innovation into Your Organization

It takes two factors to make innovation real at an organization: concepts and culture. Work on both at the same time and the rest will emerge as a by-product of the process. If you outsource your innovation efforts, you will end up with concepts that will not be accepted by your existing culture. Some concepts might be potent enough to ...

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Real Magic: The Power of Words (Part Two)

Part Two of Two In Part One we explored how language and our relationship with words has limited the growth and development of organizations and human capacity. Now, we discover why expanding these things make a positive impact. An organization can only reach its potential when it both embraces new words and concepts and also actively adds new phrases to ...

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Real Magic: The Power of Words

The life of an organization is defined and redefined by the language it chooses to use. More than any other factor, compliance around words conveys the values of a place where people work. Indeed, words are magic, carrying so much weight that they demand careful, conscious attention.

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