Author Archives: Michael Graber

Growing Together – Synthetic Teamwork

Growing Together - Synthetic Teamwork

In Henry Mintzberg’s 1994 landmark book, The Rise and Fall of Strategic Planning, the author calls for a new method to create effective strategies. He notes that, “Strategic planning isn’t strategic thinking. One is analysis, the other is synthesis.” Mintzberg draws a definitive line between those that create strategy and those that devise the plan, arguing that the two are ...

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Play to Win

Play to Win

While certain roles depend upon pinpoint accuracy (surgeons, logistics, pharmacy), most industries can be rethought and create more value – and most experiences can be made better – with a sense of wonder and human-centric user viewpoint.

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Why Experts Live in Fear

Why Experts Live in Fear

More trouble has fallen upon companies that tempt the universe with this ego-inflated statement: "We are the experts.” A sizable lack of innovation occurs in the practice of being perceived as experts instead of practicing humility in the workplace.

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The Intersection of Design Thinking and User Experience

Think of it as the front end of the front end, this fusion of methods for solving problems for real people and creating a better experience for them. By fusing Design Thinking and User Experience you learn the socio-psychological wants and desires of your user base and understand their world, as well unpacking attitudes, reactions, and emotions about a specific tested object.

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