Author Archives: Michael Graber

Play to Win

Play to Win

While certain roles depend upon pinpoint accuracy (surgeons, logistics, pharmacy), most industries can be rethought and create more value – and most experiences can be made better – with a sense of wonder and human-centric user viewpoint.

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Why Experts Live in Fear

Why Experts Live in Fear

More trouble has fallen upon companies that tempt the universe with this ego-inflated statement: "We are the experts.” A sizable lack of innovation occurs in the practice of being perceived as experts instead of practicing humility in the workplace.

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The Intersection of Design Thinking and User Experience

Think of it as the front end of the front end, this fusion of methods for solving problems for real people and creating a better experience for them. By fusing Design Thinking and User Experience you learn the socio-psychological wants and desires of your user base and understand their world, as well unpacking attitudes, reactions, and emotions about a specific tested object.

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Creativity Redefined for Innovation

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The words “creative” and “creativity” have been hi-jacked by the world of advertising. The word means something specific to those familiar with Mad Men or Thirty-something advertising stereotypes. In these cases – and the cases of classic advertising – creativity was visual, copy, or positioning cleverness applied at the end of the new product process, when it was time to market downstream.

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The Truth Behind the Faster Horse Myth

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According to legend, Henry Ford scoffed at market research and what we now call Consumer Insights, proclaiming, “If I had asked people what they wanted, they would have said faster horses.” While there is a certain degree of wisdom in this statement, it has been misquoted to justify bad, hubris-inspired product failures by too many corporate egos.

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Shift Things Around

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When leading a series of innovation workshops in our home town for the Mayor's Innovation Delivery Team with division leaders at Memphis’ City Hall, our task was steep: change long-standing behavior patterns. Turn doers into innovators.

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