Author Archives: Michael Graber

Turning Good Ideas into Great Products

One innovation method is to invite customers (in a B-2-B situation) or consumers (in a B-2-C scenario) into the creative process with you. Here, they will ideate, workshop concepts that arise in the session, augment concepts provided for them, and create some new product or service ideas that do not yet exist.

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When Did We Stop Thinking?

The theme that really defies reason is when a whole organization or market segment falls into the trap of formal rigidity, as in “it’s just the way it is.” If you can pinpoint the era when the growth engine was put to rest inside an organization, there is a good chance you can revive it.

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Innovation Hive Mind

If a culture prohibits its people from progressing, pursuing their core passions, and seeing their work reach its potential; it will drive away its high-performance talent. In essence, they will poison the hive and seal the fate for the next phase, or downward spiral, of the enterprise.

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