Author Archives: Michael Graber

Measuring Innovation with Money

Innovation is such a heady, ill-defined concept. Innovation is one of those words – like strategy or creativity – that means either nothing or something different to anyone who hears it. But when handled correctly, genuine innovations are the lifeblood of any company’s continued health and success.

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Go Deep or Go Home in the Era of Innovation

We meet companies and non-profits who have been marketing to the same lists for years. Often, these lists and the assumptions about the people on their lists are more than a decade old. These aged lists may have been scrubbed, but that is simply for those who have fallen off the grid, one way or another. This point should be obvious to any reader of this piece: there are major problems with this scenario.

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Motivating the Corporate Elephant to Innovate

VF Corporation created a series of Bright Spots to augment their product mix and sell the innovations inside the company to ensure the innovation eggs hatched in the market. The real goal was to change the culture to accept innovation. By working with consumer-based insights and using them to change the corporate culture, Soon Yu, the Global VP of Innovation at VF Corporation, speaks about the potency of sharing success stories as innovation champions.

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Unlocking Value

Why do innovations end up in a "black hole?" In this enthralling presentation, Unlocking Value, Jeff Pierce states that the hubris of Market Leaders keeps them from innovating, warning. Pierce serves as the Innovation Architect of Pitney Bowes' Corporate Innovation Program. He's on a mission to change how the company sees itself.

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