Author Archives: Mike Shipulski

Dismantle the Business Model

youcandoit

When companies want to innovate, there are three things they can change – products, services, and business models. Products are usually the first, second and third priorities. Services, though they have a tighter connection with the customer and are more lasting and powerful are, sadly, fourth priority. Business models are the superset and the most powerful of all, yet...

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Diabolically Simple Prototypes

rockem-sockem-robots

If Camp A says it will work and Camp B says it won’t, a prototype will settle the disagreement pretty quickly. It will work or it won’t. And if it works, the idea behind it is valid. And if it doesn’t, the idea may be valid, but a workable solution is yet-to-be-discovered. Either way, a prototype brings clarity.

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Mental Models and Dangerous Expectations

dangerous-0920

Expectations result from mental models and wants. When you have a mental model of a system and you want the system to behave in a way that fits your mental model, that’s an expectation. And when you want the system to behave differently than your mental model, that’s also an expectation. When the system matches your wants, the world is ...

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Moving Away from Best Practices

effective

If the work is new, there is no best practice. When you read the best books you’ll understand what worked in situations that are different than yours. When you read the case studies you’ll understand how one company succeeded in a way that won’t work in yours. The best practices in the literature worked in a different situation, in a ...

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