Author Archives: Mitch Ditkoff

Why You Need to Ask Why

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Some years ago, there was a big problem at one of America's most treasured monuments -- the Jefferson Memorial in Washington, DC. Simply put, birds -- in huge numbers -- were pooping all over it, which made visiting the place a very unpleasant experience. Attempts to remedy the situation caused...

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Brainstorming versus Braincalming

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If you work in a big organization, small business, freelance, or eat cheese, there's a good chance you've participated in at least a few brainstorming sessions in your life. You've noodled, conjured, envisioned, ideated, piggybacked, and endured overly enthusiastic facilitators doing their facilitator thing. You may have even gotten some results. Hallelujah! But even the best run brainstorming sessions are based on a questionable assumption -- that the origination of powerful, new ideas depend on the facilitated interaction between people.

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Naming the Product First

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Conventional wisdom has it that the best time to name a new product is after you create it. Unconventional wisdom has it the other way around: first you give your product a name, then you create it. With this approach, the name -- instead of being the description of your creation -- becomes the catalyst for its existence.

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Everyone's a Genius, But …

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If you want to create a culture of innovation in your organization, make sure you are matching people to projects that have passion for and have enough competence to succeed in. If you’re sensing that “things” aren’t going all that well, it may be due to the fact that you’ve got fish climbing trees. Your task? Find a pond for ...

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