Author Archives: Natalie Reed

Quick Win Innovation

Whenever people talk about innovation they tend to focus on the major break-throughs and category-changing product launches such as Dyson, Apple iPod and Google. These are known as disruptive innovations. It’s all very exciting to be groundbreaking and cutting edge – and, of course, everyone would love to be the company that launches the next big thing in their marketplace. But, this can also be problematic.

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