Author Archives: Nick Partridge

10 More Amazing Innovation & Design Card Decks

Last year LPK created a card deck of the top 50 Roadblocks to Innovation. In the last 18 months we’ve shared 900+ sets to innovators in 28 countries on 6 continents – led 35+ workshops for groups in corporate innovation, academia, startups & non-profits – and learned a ton about what really stands between innovation ambition and impact. In March I shared my 10 favorite Design ...

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Primed & Ready: How to Extend Your Brand & Conquer Adjacent Spaces

It’s easy to think big. What’s harder is to activate the ideas that push the envelope responsibly. Welcome to the ‘Overlooked Middle’ —the way to tap sweet spots you’ve been missing. _____ When I’m in an ideation session, concepts typically fall into one of two banks: core ideas, which nestle tightly with the brand’s existing equity and assets, and disruptive ideas—blue-sky, ...

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Top 6 Reasons Why Customer Experience Mapping Efforts Fail

Before we can talk about how to improve customer experience maps, let’s start with a definition. Customer Experience Map: A large, colorful chart that impresses leadership for a few weeks and then gathers dust in the corner. A complex visualization that requires a user manual in order to identify anything productive. A user-centered process that, once completed, leaves teams too exhausted ...

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Top 10 Innovation and Design Card Decks

Brian Eno’s Oblique Strategies. IDEO’s Method Cards. Sub Rosa’s Questions & Empathy. Idea Couture’s Impact Foresight Game. I’ve long been a fan of design and innovation card decks. I love them so much I helped create one this year – LPK’s Roadblocks to Innovation – shared 600+ sets worldwide and led a couple dozen Roadblocks Workshops. This unique medium has a power ...

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3 Innovation Lessons from Louis C.K.

Despite all the talk of disruption and rapid Fortune 500 turnover it can feel like the same old brands are touted as the titans of innovation year in and out. In this multi-part series I’ll look beyond the beloved behemoths and startup darlings to discover innovation inspiration in unlikely sources — NPR, opera & stand-up comedy.

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Overcoming Innovation’s Roadblocks: Overlooked Assets

_____ Despite well-laid plans and big investment, most innovation is slow and unpredictable. How to make it faster and more efficient? Supercharge your ideas with the assets and capabilities you already possess.   This is the second piece in a multipart series on the Roadblocks to Innovation—where we’ll be providing real-world examples, actionable insights and practical tools that can help ...

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Overcoming Innovation’s Roadblocks: Poor Prioritization

Generating ideas is the fun (and frankly, easiest) part of innovation. The true challenge is prioritizing ideas which are equal parts desirable, feasible and viable. We’ve got a tool for that. This is the first in a multipart series on the Roadblocks to Innovation—where we’ll be providing real-world examples, actionable insights and practical tools that can help you innovate to win. ...

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