Author Archives: Paul Hobcraft

Innovation Perspectives – Hidden Human Dimensions

This is the ninth of several ‘Innovation Perspectives‘ articles we will publish this week from multiple authors to get different perspectives on ‘What is the most dangerous current misconception in innovation?’. Now, here is Paul Hobcraft’s perspective: by Paul Hobcraft Why do so many of us get fixated on new technologies, discoveries, inventions, the process, the structures, even the art ...

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Innovation Perspectives – A Place to Reside

This is the seventh of several ‘Innovation Perspectives‘ articles we will publish this week from multiple authors to get different perspectives on “Where should innovation reside?” Here is the next perspective in the series: by Paul Hobcraft Residing in something we own is desired by nearly all people. Creating the same desire is what is needed with innovation. It needs ...

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