Author Archives: Paul Hobcraft

Applying the 3H Perspective


Having different perspectives and voices will enhance your innovation activities; they provide diversity, stimulus and greater options for you to consider the future innovation journey. How do we set about engaging with all these different voices surrounding innovation?

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Innovation's Last Five Yards


It is the last, hard five yards of all the work that went into something, which can make or break so much of the efforts that have gone into this emerging ‘commercial life’ of our new innovation activities. Here are some steps to follow to make sure you get over the hurdle of the last final yards.

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