Author Archives: Paul Hobcraft

Innovation Performance: 'Beyond Predictable'


Today, we face a different type of performance – one that is not ‘just’ dependable but one that is often unpredictable, one that seems perhaps more suited to innovation that outsmarts others in unique ways. We need to be ‘beyond’ predictable in innovation performance; we need to deliver unpredictable innovation that wows our customers and the markets to achieve this.

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