Author Archives: Paul Hobcraft

Exploring and Amplifying Innovation

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In my innovation travels I’ve explored much of the lesser understood sides of innovation. I have always set about to try to explain them. One way is I try to relate them to the aspects of everyday innovation, give those often novel and logical frameworks or some method and structures to approach them, so they can be integrated into innovation work.

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What is the Missing Cost of Not Innovating?

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The cost of not Innovating is the estimated dollar value your competitors have gained and that you have failed to capture through your own innovation efforts and this strikes more at the core of the need for ensuring innovation is well-managed and supported. The cost of not innovating includes everything you miss when your innovation efforts aren’t focused on your entire business process.

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