Author Archives: Paul Sloane

High Moral Values and Innovation

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In 1959 Nils Bohlin, an engineer at the Swedish Car Manufacturer Volvo, invented the first three point safety belt. It was much more effective than the standard lap belt (as still used on airplanes). Volvo, realising the importance of this invention, chose not to patent it but to share the idea with other vehicle manufacturers. They may have lost some revenues but their action undoubtedly saved many lives and it cemented Volvo’s reputation as a highly ethical company committed to safety.

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Seek Out Unhappy Customers

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A better source of incremental innovation is the customer. If you keep making your product better and easier to use for him or her then you are adding value rather than just adding features. The unhappy customer is the place to start – so seek him out.

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